Stockholm · Independent Advisory

MOOV

Legal, Operations and Communications advisory.

Advisory

Areas of practice.

  • 01

    EU Regulatory & Market Entry

    MiCA, GDPR, AML/KYC, PSD2 and adjacent frameworks. Practical guidance for regulated tech, fintech and Web3 companies entering or scaling across European jurisdictions.

  • 02

    Commercial & Technology Contracts

    Commercial agreements, IP and licensing, data processing agreements, partnership and investor documentation. Drafting and negotiation in Swedish and English.

  • 03

    Communications & Editorial Strategy

    Brand voice, narrative and editorial systems for technical and regulated companies. Translating complex products into clear communication across markets and channels.

  • 04

    AI Workflows & Automation

    Designing AI-driven workflows for legal review, content production and operations — increasing throughput and consistency without growing headcount.

About

MOOV is led by Marcus Määttä — a qualified lawyer (LL.M), journalist, and strategist with more than a decade across high-growth technology, public broadcasting, and regulated industries.

The practice works with a trusted network of specialists, brought in as each engagement requires.

Previous engagements include TikTok, Binance, News Media Europe, Cambix, and Centra/Canton.

Contact

For new engagements
and enquiries.